Word of the Day: Goodwill

goodwill (also good will)

good-will / go͝od-wĭl

noun

1. a desire to help and do good to others

Where people of goodwill get together and transcend their differences for the common good, peaceful and just solutions can be found even for those problems which seem most intractable.

Nelson Mandela, 1918 – 2013

2. cheerful agreement or acceptance

Cheerfulness and goodwill make labour light.

Danish Proverb

3. a good rapport with others

Money, or even power, can never yield happiness unless it be accompanied by the goodwill of others.

B. C. Forbes, 1880 – 1954

4. in accounting, an intangible asset arising from a company’s reputation, customer relationships, etc.

Goodwill is the one and only asset that competition cannot undersell or destroy.

Marshall Field, 1834 – 1906