Promote

Promote pro·​mote /prəˈmōt/ Verb

1. to further, to encourage

“Let us by wise and constitutional measures promote intelligence among the people as the best means of preserving our liberties.”

– James Monroe (1758 – 1831)

2. to advance to a higher position or rank

“Hire and promote first on the basis of integrity; second, motivation; third, capacity; fourth, understanding; fifth, knowledge; and last and least, experience.”

– Dee Hock (1929 – 2022)